Seattle-based musician Brian Fennell aka 'SYML' asked us for help creating visuals for his self-titled debut album. Along with several visual cues from the songs, we looked to the word syml, meaning "simple" in Welsh, to provide direction. Using the shape of Brian's existing logo, we created an hourglass shaped "loom" connected by threads. The lines create a consistency between single art, album art, and tour assets for the campaign.
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